Garmin Targeting Niche Markets In Smartwatches For Women, Kids

LAS VEGAS — Garmin, a company specializing in recreation and fitness wearables, showcased a range of smartwatches at CES 2024. The company’s smartwatches target various consumer niches, including sports enthusiasts, women, and kids. Unlike Apple, which focuses on a few models, Garmin emphasizes style and select functions. One of their highlighted products was the Lily 2 series smartwatches, offering health, wellness, and connected features. The devices have a battery life of up to five days and new features such as sleep score and Garmin Pay contactless payments. Prices for the Lily 2 start at $249.99.