How a 27-year-old whose business brought in $1 million in 2023 avoids lifestyle creep: Sometimes ‘I think I can afford a Prada bag'

Hannah Williams, a business owner, has had to prioritize maintaining her lifestyle despite running a $1 million business. Williams, known for her TikTok series Salary Transparent Street, took a pay cut after quitting her senior data analyst job to focus on her social channel. Initially paying herself around $150,000, Williams later increased her salary to $200,000. Concerned about budget cuts and hiring, she decided to reduce her salary to $125,000 per year. Williams admits it has been challenging to resist lifestyle inflation, but she employs strategies like waiting 24 hours before making non-essential purchases and calculating the hours she would need to work to afford significant expenses.